Lesson 7 Blog: How Entrepreneurs Market Their Products – The Science of Selling

Ever noticed how Coca-Cola and Nike always show up at big sports events? Or how McDonald's makes sure its ads appear just before lunchtime?

These brands understand where their customers are and how to reach them.

1. The Secret to Smart Marketing: Fishing for Customers

Think of marketing like fishing:
🎣 Bait = Your message (What problem does your product solve?)
🌊 Fishing Spot = The marketing platform (Social media? Billboards? Schools?)
🛶 Fishing Technique = The marketing strategy (Discounts? Free samples? Influencer promotions?)

If you fish in the wrong pond, you won’t catch anything. If you use the wrong bait, customers won’t bite!

2. Choosing the Right Marketing Channels

✅ Social Media – Best for younger customers (Instagram, TikTok, Twitter)
✅ TV & Radio Ads – Great for big-budget campaigns and mass audiences
✅ Events & Fairs – Perfect for face-to-face connections
✅ Referral Programs – Customers bring new customers (word-of-mouth)

3. How Do You Know Your Marketing Works?

Great marketing leads to:
✔ More customers
✔ More sales
✔ More people talking about your brand